NRCC 2016 Seminars

Monday, Sept. 19, 2016



Inbay & Self-Service Program: Vendor Panel Discussions

The first part of this program will focus on traditional self-service washing (45 min).

The second part of the program will focus on inbay automatics (one hour). Both will be led by our vendor exhibitors who will speak on new technology as well as tried-and-true self-service methods. Both segments will be informal and open to Q & A from the audience. Come with questions and concerns and leave with more knowledge and insight.


Conveyorized Program: Are You Truly Prepared For a Busy Washing Season?

Winter looms. Are you prepared? This indepth program by Sonny’s The Carwash College Robert Andre will ensure that you have all your bases covered to be prepared for the busy winter washing season ahead. From checklists to tips and tricks to ensure no downtime occurs, you cannot afford to miss this program!

Tuesday, Sept. 20, 2016



Traditional Early Bird Panel & Breakfast

*Breakfast during program
A candid discussion with seasoned operators who will answer any and all questions relating to carwashing in an informal, unscripted panel disucssion. Year after year this seminar receives the highest reviews. Content will cover all segments of the industry. Be prepared to ask questions, take notes and walk away with information you can implement at your wash to increase your bottom line.

Bob Rossini, Torrington Car Wash, Torrington, CT

Michele Landers, Rapid Laser Wash, Fairport, NY
Patti Kaplan, Starlite Car Wash, North Reading, MA
Brett Robinson, Splash, Greenwich, CT
Dave DuGoff, College Park Car Wash, College Park, MD


How to Create a Customer for Life

This eye-opening program will take you through the steps needed to ensure your customers stay loyal, keep coming back and drive additional revenue to your business through referrals, more frequent visits, buying additional services, etc.

Steven Jeffes is a Customer Relationship Management and Customer Strategy expert who has worked with numerous market leading companies including General Electric, Carrier and American Express, for example, to strengthen their position in the marketplace. He holds degrees from Temple and the University of Pennsylvania/Wharton School of Business. He travels the country making businesses more sustaining by driving increased customer revenue and profitability. Come to this session to hear how his insights can translate into higher customer revenue and profitability for your business!


How Responding to Social Media Reviews Will Get You More Business

Do you know the best way to respond to online reviews? The good news is that it’s not as hard as you might think! According to a recent study, 92 percent of consumers turn to online reviews when deciding where to spend money, so ignoring your reviews could mean missing out on new customers. Learn the best tips for managing your online reputation to make more money and improve your bottom line!

Genna Gold, Yelp’s Manager of Local Business Outreach, will show you how it’s done in this interactive program.


Keynote Address with JoAnna Brandi
Get Ready to Become a Profitable & Positive Energizer

Evidence abounds from the fields of Positive Psychology, Neuroscience and Sports Psychology that people can change their thoughts, habits and patterns. We can become smarter, healthier, happier and even wealthier when positive habits are adopted.

In this Keynote you will learn how to listen for and recognize employee strengths (the “master lever” for engaging them), you will learn the positivity ratio for high performance and you will create a practice of intention and reflection that will build up your energizing ability to help you “Drive a Brighter Future” for yourself, your employees and your bottom line through positive energy!

About JoAnna Brandi

For the last 25 years JoAnna Brandi has been teaching, coaching, cajoling, urging, provoking and inspiring companies to get beyond the idea of customer satisfaction and embrace Customer CARE. Eleven years ago she expanded her work after becoming a Happiness Coach.

She is the President of JoAnna Brandi & Company where she is a consultant, public speaker and author. She has penned Winning at Customer Retention: 101 Ways to Keep ‘em Happy, Keep ‘em Loyal and Keep ‘em Coming Back, Building Customer Loyalty – 21 Essential Elements in Action and 54 Ways to Stay Positive in a Changing, Challenging and Sometimes Negative World. She has also been named the #1 speaker at the Inc. Conference on Customer Strategy. Learn more about JoAnna at


Award’s Luncheon

This plated Luncheon includes the presentation of the 2016 NRCC Most Distinguished Person Award and the 2016 NRCC Hall of Fame Award. It will be conducted by NECA Show Chairman Ron Bousquet.

Exhibits Open


Welcome Reception

This annual event is hosted at the Water Club Pool and sponsored by Innovative Control Systems. Join your friends and colleagues at The Water Club for a fabulous private reception to include wine, beer and heavy hors d’oeuvres. It’s the perfect end to an education- and innovation-filled day hosted by ICS of Wind Gap, PA.

Wednesday, Sept. 21, 2016

*Breakfast during program
Happy Employees Equals Happy Customers

Keynote speaker JoAnna Brandi is back with a dynamite session that will show us the link between employee and customer happiness. It has been proven that happy people are more productive, engaged and satisfied with their jobs. Studies also show that they select higher goals, perform better and persist longer on problem solving tasks if they are truly happy. If you are looking to create positive experiences for your customers look to your staff first. Happy, engaged employees have a much better chance of creating happy, engaged repeat customers. This interactive session will show you just how to accomplish both!


The New Collision Avoidance Systems and Their Impact on Your Wash

An increasing number of new vehicle models are coming out with Collision Avoidance Systems. While this technology is great for today’s motorist it can be challenging for today’s operator. Learn from a leading auto manufacturer just how this technology works and how you as operators can accommodate it in your tunnels and bays.



Social Media Marketing 101: For the Beginner!

This seminar is geared toward the social media marketing novice. It will explain how to use Goggle ads, get prime placement on search engines and what you really need to do as a small operator to get your wash in front of as many consumers as possible for a modest investment.

Christopher Hunter is the Managing Director, Strategy and Development for Advocacy Solutions based in Providence, RI. He has worked with the Connecticut Carwash Association to successfully repeal sales tax through an aggressive social media marketing campaign and he has run successful awareness campaigns for clients like Blue Cross Blue Shield, Walgreens and Verizon. He is an expert in designing cost-effective media pushes to garner key exposure. He holds a B.A. from Boston College and an M.A. from the University of Pennsylvania.

Exhibits Open